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Sep 16, 2026 · languages · india · playbook · 1 min read

Post in the language your customers speak. Hinglish counts.

One pick (English)LIVE6 months, $0.Then one change.Hinglishहिन्दी + English · +1 videoTanglishதமிழ் + English · +1 videoEspañolLATAM · +1 videoRewritten, re-voiced, re-captioned per language. Counted as one video each, on any plan.
One kept concept becomes three videos: Hinglish, Tanglish, Spanish. Rewritten, not translated.

14

languages at launch

10

of them Indian

3

registers per Indian language

1

video counted per market, any plan

  • Nobody in Mumbai pitches a product in textbook Hindi. They mix: English nouns for the product world, Hindi for anything with feeling in it.
  • A machine translation of your English script sounds foreign within a syllable. A rewrite in that register does not.
  • Voice, captions and script are all native to the market, including the conjuncts most renderers get wrong.
HINGLISH (CODE-MIXED)6 महीने तक ₹0 कमाया, फिर एक चीज़ बदलीhow most creators actually talkशुद्ध हिन्दी (NATIVE)छह महीने तक कुछ नहीं कमाया, फिर एक बात बदलीformal, broadcast registerROMAN SCRIPT6 mahine tak ₹0 kamaya, phir ek cheez badlireads on any keyboard
Same line, three registers. Code-mixed is the default because it is how the feed talks.

EN · ES · PT · ID

global four

HI · BN · TA · TE · MR

+

KN · ML · GU · PA · OR

= the Indian ten

0

extra plan tiers for languages

Add a market because you have users there, not because it is on the list. Then post the confession in Hinglish and watch the clicks column.

Man Friday drafts and posts short-form video for your product — you approve with a swipe. Built in public for solo builders.

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