One founder's week. Four posts, one swipe each, zero filming days.
75 min
one short, made by hand
5 h / week
four of them
1 swipe
per post with Friday
~4 min
per week, total
Filming, cutting and captioning is mechanical. The only part that needs you is judgement: keep or skip.
Short-form is a volume game. The recommendation model needs dozens of posts before it knows who to show you to.
So move yourself to the swipe, and let code do the rest.
The approve-don't-create pipeline. The swipe is the only step that needs you.Three shapes per batch, so the feed never looks like one template.
10
drafts per batch
3
formats
2
platforms, on schedule
0
camera sessions
Start smaller than you think. Paste the URL. Keep two drafts. Schedule both. Next week, look at one number: which post sent people to your product. Keep two more like it.