The ten patterns under every draft Friday writes, each with an example for a software product.
Topics were all over the place. Openings were not. Ten moves cover everything that broke out.
The most sustainable one for a builder is the Day-N build log: one thing shipped, one number, dated. You are already doing the work.
The product is never the hook. It is the payoff.
The first three seconds of a short that works.
0.0 s
hook already on screen
2
hooks: text and voice differ
2.0 s
the promise lands
3.0 s
product appears, not before
You don't memorise the list. Friday labels every pick with its pattern. After a few weeks, clicks tell you which two or three your audience answers. Keep those. Skip the rest.